Twenty-eight tools across four parts of running a store. We handle the heavy thinking so you can get back to running the floor.
Protect your budget and prevent stockouts.
Every month, 500+ New York distributors post their prices a month before you pay them. BlueTurtleLive reads every posting, deals and closeouts included, against the wines on your own shelf. Your rep shows you one book; we read them all.
Ranks your order list by what you stand to lose if a bottle sells out. We fund your bread-and-butter bottles first to protect your cash flow. Spot a wine you don't stock yet on the posted list? Pin it into this week's order, where it competes for the same budget.
Watches your best sellers daily and flags what is about to run out, catching the gap before the Friday rush finds it first.
Flags limited-availability items, so you don't build a big order around bottles the distributor cannot fill.
A demand forecast for every bottle you carry, accounting for the season, sales pace and how confident the numbers are.
Spots the bottles heading into a seasonal peak and gives you the date to order by, so you can build up stock before the rush.
Learns how your sales respond to heatwaves and storms, nudging the forecast only when weather actually moves the needle.
Turn dusty bottles back into working real estate.
Names the stock tying up your money. Pick a date to clear it, and we suggest the markdown needed to clear it by your date.
Stop giving dead stock your best real estate. Maps your shelf footprint against register revenue to show which categories are hogging space.
No sales history on a new bottle? We measure it against past launches to tell you within weeks whether it is taking off or falling flat.
Tells a temporary holiday bump from a true category decline, so you don't overcommit to a fading trend.
Actively increase your bottom line.
Spots bottles you are selling cheaper than category peers, and estimates how much demand can drop before a price increase stops paying.
The state posts prices a month ahead. We read them all, so you know whether to wait a week to order or load up today before costs rise.
Flags quantity discounts on wines you already buy, priced at the quantity you naturally order rather than an unreachable case count. If next month's posting moves the quantity needed for a deal, we tell you whether to buy now or wait.
Finds cases that cost less bought together. Everything is priced per ounce, so splits and magnums can be compared honestly.
A high-level view of which categories are protecting your margins and which ones are just holding shelf space.
Compares what in-store sales net you against UberEats and DoorDash after their 15–20% commission comes off.
Puts names to your revenue. Suggests what else your top accounts might like, so you can reach out before the relationship drifts.
A shipment lands and we work out whose palate matches the bottle, not just who bought that label before, then measure what the email did to sales.
When a bottle a regular loves comes back in, we line up who wants to know. You click approve, and an arrival becomes an immediate sale.
A slow case or a new arrival is a reason to reach out. We draft the campaign and pick who should get it, then show who came in and what sold after an email or a tasting. Nothing goes out until you say so.
How it fits into your daily routine.
Your dashboard opens with today's four queues: what to reorder, reprice, hand-sell and feature, each with the money behind it and a button that opens the page where you act.
Connects read-only to Square, Shopify, Lightspeed, Clover and Santé. No IT projects, no re-exporting files, nothing to switch.
Barcodes reach fewer than 1 in 100 lines on New York's price list. Our engine normalizes messy free-text producer names, vintages and cuvées so your shelf and the market line up.
Check Daily Priorities, scan bottles and approve reorders from your iPhone or iPad while walking the floor or at a tasting. Get it on the App Store →
A read on the whole business in plain words: what is growing, what needs a decision, how fast your stock turns. It comes with a plan for the weeks ahead, each item linked to the tool that handles it.
Your results since go-live: sales against the same weeks last year, cash freed from stock, best sellers kept on the shelf, and deal savings, month by month, with a report you can export.
The reports you open every month, built and emailed the morning they're ready, so the read on your shop arrives whether or not you went looking for it.
Own more than one shop? See every store side by side. Move stock to where it sells and combine orders to hit volume tiers.Availability: designed for states that permit multiple licenses per owner.
Join the Founding Cellar, run the math on your actual store data, and lock in your founding pricing.