Privacy Policy
Plain-language, because that's how we build everything else. This explains what data BlueTurtleLive handles for your shop, how we protect it, and the things we will never do with it.
Who we are
BlueTurtleLive ("BlueTurtleLive," "we," "us") provides inventory and sales analytics for independent wine & spirits retailers. This policy covers our website, our mobile app, and the BlueTurtleLive service.
What we collect
- Store data from your POS — sales, transactions, inventory levels, and your product catalog, pulled through a connection you authorize.
- Account & store details — the name, email, store name, and POS type you give us when you sign up or contact us.
- Customer records your POS already holds — where features like repeat-customer insights need them. We only ever use what your POS exposes, and it stays inside your store's own database.
- Basic website data — standard technical information needed to serve the site securely. We do not run third-party advertising trackers.
How we connect to your POS
BlueTurtleLive connects through a read-only integration. We read your sales, inventory, and transaction records — we can never modify, overwrite, or delete anything inside your POS.
The BlueTurtleLive mobile app
The BlueTurtleLive iPhone app is a companion to your store's account — the same briefings, alerts, and reports, on the go. A few app-specific points:
- Sign-in. You sign in with your existing store login. Your session is kept only on your device (in the app's local storage) so you stay signed in; you can sign out anytime, and the app can auto-lock after a period of inactivity.
- Camera — bottle scanning. With your permission, the app uses the camera so you can scan a bottle's barcode or label to look it up. Scanning happens on your device — the image is not saved or transmitted; only the barcode number or text it reads is used to find the wine in your own catalog.
- Face ID / passcode (optional). If you turn on biometric unlock, it is handled entirely by iOS — we never see or receive your Face ID or fingerprint data.
- No ad tracking. The app contains no advertising and no third-party ad or tracking SDKs. It does not use the device advertising identifier and does not track you across other apps or websites.
- Photos & notifications. Any bottle photo you choose to save, or notification you opt into, is used only for that feature and your own store's alerts; you can change these in iOS Settings anytime.
How we store and protect it
Every store gets its own dedicated database — your data is never pooled or stored alongside another store's. Everything is encrypted in transit and at rest, and access is limited to operating the service for you.
How we use it
Solely to power your BlueTurtleLive dashboard — the briefings, alerts, forecasts, reorder recommendations, and reports you use. That's it.
What we never do
- We never sell your data.
- We never share your identifiable store or customer data with other stores or third parties for their own use.
Anonymized market benchmarks
As we grow, we may build aggregate market benchmarks across our network, reported only by district or region and combined across many stores so that no individual store's numbers can be identified. You can opt out of being included at any time by emailing [email protected].
Service providers
We rely on a small number of infrastructure providers (for hosting, databases, and email) to run the service. They process data only to provide those services to us and are bound to protect it. We do not sell or license your data to them.
Keeping and deleting your data
We keep your data while you're using BlueTurtleLive. If you leave — or ask us to at any time — we permanently delete your historical data and connection from our servers on request.
Your choices
You can ask us to access, correct, or delete your data, or to opt out of anonymized benchmarks, by emailing [email protected]. We'll respond promptly.
Changes to this policy
If we update this policy, we'll change the date above and, for material changes, let you know directly.
Contact
Questions about your data or this policy? Email [email protected].