New York publishes these prices. Why do I need you?
The state runs a lookup — one product at a time, and you have to already know what to
ask for. BlueTurtleLive reads the whole monthly posting, all 548 distributors, and matches it
to the wines actually in your catalogue. That matching is the hard part: barcodes reach under
1% of the list, so the rest is done on name, producer, size and vintage. What comes back is
not a search box — it is this week’s order, with the cheaper line already in it.
Do I need to replace my POS?
No — BlueTurtleLive connects to whatever POS you already use and pulls your data automatically from then on. Nothing changes on your end, and there's nothing to re-export or re-upload.
My POS data is messy — does that matter?
It's normal, not a problem. Most POS systems (Shopify included) hand back a lot of free-text fields instead of clean, structured data. BlueTurtleLive maps and normalizes product, category, and region information automatically before it reaches your dashboard — and anything it isn't confident about gets flagged in a data-quality exception report rather than silently guessed at.
What is the Founding Cellar?
It's our name for what most software calls a beta — a small group of independent wine & spirits shops using BlueTurtleLive on real, day-to-day data, and telling us directly what's working and what isn't, before we open it up more broadly.
What does it cost?
We're finalizing pricing with our first stores in the Founding Cellar. Join now and you'll have direct input into what that pricing looks like, plus founding-store terms once we launch.
What happens to my store's data?
Your data stays yours, and it stays yours alone — every store gets its own dedicated database, so nothing is ever pooled or stored alongside another store's data. BlueTurtleLive connects through a read-only integration: we pull your sales, inventory, and transaction records, but we can never modify, overwrite, or delete anything inside your POS. Some features — like spotting repeat-customer patterns — use customer records your POS already has, but that data stays inside your store's own database; it's never shared with other stores or sold. Everything is encrypted at rest and in transit. As we grow, we may build anonymized market benchmarks across our network — aggregated across many stores so no individual store's numbers can be identified, and you can opt out of being included at any time. If you ever leave the Founding Cellar, your historical data and connection are permanently deleted from our servers on request.
How long does setup take?
We connect your POS and get your product and inventory data mapped correctly — no IT project or consultants required on your side. Once it's linked, it stays current on its own.