Currently validating with wine & spirits retailers in New York — share your feedback
Early Access — Wine & Spirits

Know your stock.
Grow your business.

Purpose-built inventory intelligence for independent wine & spirits retailers. Live stock visibility, smart reorder signals, and business analytics — built for the shop floor.

Request Early Access See how it works
BlueTurtle dashboard — live inventory and sales analytics

Sample dashboard — sales, margin, stock levels, and reorder signals in one view

Running a wine shop on gut feel is expensive

Every bottle on the shelf is cash.
Lose track of it and you lose margin.

📦

Out-of-stocks you didn't see coming

Your top-selling Cab runs out on a Friday night. You find out when a customer asks — not before.

📉

Slow movers tying up cash for months

A case of Amarone you over-ordered sits on the shelf for 90 days while your working capital disappears.

🗂️

Spreadsheets that are outdated before you open them

You update the inventory sheet on Sunday. By Wednesday it no longer reflects what's actually in the store.

One dashboard. Everything you need to run smarter.

Six tools, one screen, no IT department.

📊

Live inventory visibility

Know exactly what you have, what's moving, and what's been sitting too long — updated daily.

🔔

Smart reorder signals

Get alerted before you run out, not after. Set your own thresholds per SKU or category.

💰

Revenue & margin analytics

See which categories, suppliers, and SKUs are actually driving your profit — not just your revenue.

📅

Days of cover tracking

Understand how many days of stock you have left at current sell-through — for every item you carry.

✏️

Campaign Assist

Get email and social drafts based on what's actually moving in your store. Your voice, your edits, your final approval — the system does the heavy lifting, you make it sound like you.

📁

Works with your existing files

Live integration with Epos Now. Toast, Square, and Lightspeed coming soon. Or upload exports from any POS — CSV, Excel, whatever format they send. No new hardware, no IT project.

Your data stays yours. We're transparent about what we do with it — ask us anything.

Up and running in an afternoon

No consultants. No six-month rollout. Just clear data from day one.

1

Connect your data

Upload your POS exports or inventory files. CSV, Excel — whatever you already have.

2

See your business clearly

Your dashboard populates instantly with sales trends, stock levels, and margin breakdown.

3

Act before problems appear

Reorder signals, slow-mover alerts, and promotion suggestions arrive before the situation costs you.

Built by someone who listened first

I'm Bobby Zhou. I've spent two decades building data products — most of them for industries where people had time to learn complex software. BlueTurtle is the opposite: built for people who don't.

That's why the app opens with a morning briefing — one clear summary of what needs your attention today, written in plain language. No pivot tables. No digging through data. Just the things that matter, surfaced for you before the first customer walks in.

I'm now talking directly to shop owners to make sure I got it right — drop me a line if you want to share what's broken about how you manage inventory today.

Common questions

Do I need to replace my POS?

No — BlueTurtle works alongside whatever you already use. Upload exports from your POS or connect directly if we support it. Nothing changes on your end.

What does it cost?

We're in early access and finalizing pricing with our first shops. If you join now, you'll have direct input into what the pricing looks like — and early access terms.

What happens to my data?

Your store's data is never sold or identified. As we grow, we may build anonymized market benchmarks across our network — aggregate trends, not your numbers. We'll always be transparent about what we do, and you'll have the choice to opt out. A local install option is also available if you'd prefer your data never leaves your network — ask us about it.

How long does setup take?

About 30 minutes if you have your POS exports ready. No IT project, no consultants — just upload your files and your dashboard populates.

Get early access

We're onboarding our first wine & spirits retailers now. Join the early access list — we'd love to talk.

[email protected]

Already running a wine & spirits store? Share your feedback →   Takes under 5 minutes.